If you’re on the fence about investing in a proper keyword research tool, then my KWFinder review should hopefully help you out.
I’ve been using this app for 3 years now and I can definitely say this is one of the best investments I’ve made in my online marketing journey!
KWFinder helped me uncover several ‘money’ keywords which I then used to create an affiliate website from scratch.
I’ve since sold that site (for a hefty sum!), but I still kept my KWFinder subscription.
But are keywords still important? Does it still play a key role in ranking web pages? And are keyword analysis tools still relevant in this day and age?
Well, my answer is ‘yes.’
Now, I’m not a keyword expert by any means. But I’ve written hundreds of articles (both ghostwritten and under my real name) which have ranked quite well on search engines. And I think I know a thing or two about targeting the right keywords.
That said, based on my opinion and personal experience, keywords still play a key role in search engine optimization or SEO. But it’s not the be-all and end-all means of conquering Google.
There are a lot of factors at play, but this is outside the scope of this article. So, I’ll only focus on the keyword side of things.
I know that there’s no shortage of keyword tools on the web. There are keyword suggestion tools that cost you nothing but time.
Then there are those that can set you back $100’s and even $1,000’s per month for enterprise-level subscriptions.
Looking for that ‘perfect’ keyword research tool is going to be a bit like looking for a needle in a haystack.
So, I wrote this article in the hopes of helping you cut down your research time significantly.
Why I love KWFinder:
1. You can try it out for free
KWFinder offers a 10-day free trial which gives you access to not just KWFinder, but the entire suite of Mangools SEO tools.
FYI, you don’t need to add a credit card to try out the apps for free. You just need to create a free account, and you’ll have access to the following features:
You can do quite a lot in 10 days. For the duration of your free trial, you can look up a total of:
50 keywords, 50 SERP analysis, track 10 keywords, analyze up to 5,000 backlinks, and look up to 50 websites’ SEO metrics and insights!
If you plan your new project carefully, you can do a lot with the free information you’ll get from your trial.
I think it’s quite a good deal, if you ask me. If you don’t want to sign up for a paid subscription, then that’s alright.
Without a credit card added to your account, you’re in no danger of getting a surprise charge on your credit card bill!
On the other hand, if you’re ready to upgrade your free account to a paid subscription, then that’s great!
Fortunately, Mangools offer a 48-hour money-back guarantee.
This means if you experience buyer’s remorse, you can contact the team and ask for your money back.
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2. All the relevant info you need at a single glance
One of the things I really like about KWFinder is that it’s very user-friendly.
You just need to type in the keyword you want to look up, and you’ll have all the information you need on your screen.
Let me break some of my favorite features below:
* Search by Keyword
As you can see in the screenshot below, KWFinder gives you access to a wealth of information.
On the left side of the screen, here’s the information you’ll see:
- the keyword’s trend
- search volume
- cost per click (CPC)
- level of competition in pay-per-click (PPC)
- the keyword’s difficulty
- list of related keywords
Now, my KWFinder Basic subscription gives me 200 related keywords.
This means I’ve got 200 rows of keywords to sift through so I can come up with a suitable list of keywords to target.
On the right side of the screen, you’ll see the following:
- keyword difficulty (ranked from 1 to 100 – the higher the more difficult it is)
- graph of monthly search volume/trend
- the SERP overview (SERP stands for Search Engine Results Pages) which is like a screenshot of the top 10 websites on the first page of Google .
* Search by Domain
In addition to searching for a specific keyword, you can also search for keywords by typing in your competitor’s domain name or website address.
If you want to know what your competitors are ranking for, then you’ll absolutely love this tool!
In the screenshot below, I typed in the review page of a well-known Amazon affiliate website.
As you can see, they’re ranking pretty well for a bunch of keywords. In fact, they have several keywords that are ranking on the first page of Google.
KWFinder is a pretty powerful tool for spying on your competitors.
Unfortunately, I only have the basic plan which means I’m limited to getting only 25 competitor keywords per day. Admittedly, this is a bit on the low end.
If you need more competitor keywords, then know that the Mangools Premium and Mangools Agency plans will give you unlimited competitor keywords per day!
3. KWFinder lives on the cloud and is browser-based
Another thing I absolutely love about KWFinder is the fact that everything happens in the cloud.
You don’t need to download anything to your computer, or update your app from time to time!
If you need to research keywords while you’re on the go, you can also open KWFinder via your mobile phone’s browser.
It’s completely mobile responsive, so you can do keyword research literally anywhere with an Internet connection!
Check out these screenshots from my phone:
4. Very user-friendly app interface
While KWFinder is a very robust app in itself, I still think it’s quite easy to navigate.
Obviously, I’ve used this app for years, so I know my way around it.
If you’re a beginner, your mileage may vary. But I think for the most part, it’s well-designed and the Mangools team really put a lot of work into making the user experience as great as possible.
There’s a lot of white space, so you don’t feel overwhelmed with all the information you see on the screen.
Overall, the design gives the app a fun and enjoyable look. I daresay it’s not as intimidating as other keyword tools out there.
Once you’ve logged into KWFinder, you just need to type in your keyword search (like you see above) and you’ll have your keyword information in a few seconds!
5. Quickly import a list of keywords
You don’t need to type individual keywords to the KWFinder search box. You can instead type all your keywords on a .TXT or .CSV file and just import it into KWFinder.
This is especially helpful if you’re in a hurry and you’re working with a few hundred keywords.
Alternatively, you can just copy and paste the keyword on the second box.
Once you’ve got all the keywords pasted, just hit the green Process keywords button, and check out the result on the next page!
6. Create keyword lists
I’ve used KWFinder’s keyword lists several times. I find it very useful when I’m doing some research for a new niche website, and I’m not sure which keywords I want to target.
I’ll start off with a seed keyword, then tick the checkbox beside the keywords I want to add to my list.
Check out the screenshot below:
Once I’ve got all my target keywords checked, I’ll click on the Add to list button. This will then appear on the screen:
As you can see, I can add the new keywords to an existing list or create a new list from scratch.
Thanks to this feature, I no longer need to manually update a keyword spreadsheet (though you can do this if this is your thing).
I can also see all of my keyword metrics at a glance. I can click on a keyword to know the latest SERP overview information and its trends. Pretty handy, right?!
7. The Mangools team continue to add new apps
When I started my KWFinder subscription, they only had KWFinder and SERPChecker.
But over time, they’ve added a lot more complementary features like SERPWatcher, LinkMiner, SiteProfiler, and even their SEO browser extension!
When I signed up in 2016, my annual Basic Plan subscription cost me $129. And to date, it’s still the amount I pay for even though their prices have gone up quite a bit.
The same Basic plan now costs $358.80 which means I save a significant amount of money every year just by maintaining my subscription!
8. Top notch customer support
I had some billing issues a couple of years ago. When I first signed up for KWFinder, I paid using Paypal.
When renewal time came, they tried to take the payment out of the same Paypal account, but I had some issues with it then.
So, I asked them to replace my Paypal details with my credit card. I remember them helping me out promptly, and I got the billing issue resolved in no time at all!
They are quite responsive via chat and email, so if you have any issues, you can expect a prompt response from the team. Â
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What I don’t like about KWFinder:
1. A bit pricey to be honest
I’m grateful to have been grandfathered to the old plan (that is, I still pay $129 and not $358 for the Basic plan). However, to be frank, I don’t use the app all that often.
The truth is, I probably use it maybe once or twice a month.
The only exception is when I’m doing research for a new project and I need keyword ideas. But I’ve gone several weeks without logging in to my KWFinder account.
KWFinder is a great investment if you’re going to be looking up keywords and competitor info every day.
But for the occasional user like me, it can get quite costly. So, to make the most of your subscription, I highly recommend using the tool for all its worth to get the best bang for your buck!
2. Daily limits are a bit on the low side compared to other keyword tools
Compared to other keyword tools, KWFinder’s daily limits are a bit on the low side.
For the basic plan (which is my plan), you get up to 100 keyword lookups every day and 200 keyword suggestions.
I suppose the nearest competitor with similar pricing structure would be Long Tail Pro.
Their Starter Plan costs $297/year and you get up to 10,000 keywords per month. Their Pro Plan ($67/month), on the other hand, gives you up to 20,000 keywords per month.
Of course, if KWFinder’s Basic plan is a bit lacking for your needs, you can always purchase a Premium subscription ($478/year) or even an Agency subscription ($958.80/year).
KWFinder Review Conclusion: Should you purchase a KWFinder subscription?
If you do a ton of keyword research for your work or your business, then I would suggest purchasing a KWFinder subscription.
If you’re trying to get your articles and blog posts to rank on Google, or you want your brand-new niche website to rank ASAP, then KWFinder is a great investment.
Just a word of caution about all keyword research tools though:
Keyword tools are great, but I don’t think these are all entirely accurate.
For instance, for my first niche website (which I sold last year via Empire Flippers), my main keyword had about 200 searches per month.
But according to Google Analytics, I was getting more than the stated 200 searches.
Why is this so?
Well, keyword tools all get historical data. So, last month’s trends may be different next month or next year.
You can’t ever predict your target keyword’s search volume, but a good keyword tool will at least give you an idea of what kind of traffic to expect.
That said, if you’re serious about growing your online business, then consider getting a  KWFinder subscription!
Try it out for 10 days, and if you like it, purchase a Basic plan. If you think it’s too lightweight for your needs, then a Premium or Agency subscription may be best for you.
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